Get Clarity on your ICP as an early-stage software agency founder
Stop pitching everyone. The ICP Finder Worksheet helps you find the exact client worth chasing, in 15 minutes.
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Who made this
Gabri Fiorenza
Business Coach & Agency Founder
I sent 2,000 cold emails before I understood this. The problem wasn't my pitch — it was that I was pitching everyone. Once I fixed that, I built Daedalus-XR to €500K. This worksheet is the exact framework I wish I had on day one.
€500K
agency revenue
4 hrs
avg. workday
4 yrs
building
20+
deals closed
The difference it makes
Without the ICP Finder vs. with the ICP Finder
Every founder below recognized themselves in the left column. This worksheet moves you to the right.
Without the ICP Finder
With the ICP Finder
What's inside
Everything you need to stop guessing
Find out why you're getting ignored: it's not your offer, it's your target
Identify who actually has budget and the growth mindset to invest in you
Map exactly where your ideal client lives (online and offline)
Define your ICP before wasting another hour on outreach
A built-in validation checklist so you don't chase the wrong ICP for months
What founders say
They were in the same place
"
I'd been sending emails for weeks and getting nothing back. When I sat down with this worksheet, I realized I never actually knew who I was talking to. "Tech startups" isn't an ICP. That was the problem all along.
"
I was pitching restaurants, beauty salons, everyone. I got some replies but nothing converted. The problem wasn't my offer — it was who I was sending it to.
"
I kept thinking it was my messaging or my portfolio. Gabri made me realize I hadn't even defined who I was actually talking to. The worksheet changed how I approach everything.
Stop guessing.
Start closing.
15 minutes. One exercise. Finally know who to pitch.
No spam. Unsubscribe anytime. 100% free.